Web design trends that designers follow in 2015

The more attractive a website, the more impact it has on customers. The website design trends are changing now and then. The designs that worked five years ago may not necessarily work today. With this in mind, here are few latest web design trends followed by designers to create an attractive website-

·         Flat design

Flat design came in late 2013 and is still in trend today. Flat designs are eye catching and provide great user experience. These offer great viewing experience on every screen.

·         Better fonts and other typography concepts

Google’s Web Fonts and Adobe’s Type kit web fonts have provided designers the freedom to incorporate better fonts and typography on web pages instead of just the usual font.

·         Rich content storytelling

Creating good visuals within content by inserting images and using media are a great method to engage customers.

·         Use of quality images

High quality images used in logo and web design attract people’s attention. Thus, use of high quality and beautiful images, communicates a brand’s message more effectively, which eventually attracts more customers.

·         Hand-drawn imagery and illustrations

Small illustrations were a popular web design trend last year. It has been replaced with larger hand-drawn imagery that comprise of strong fonts, pleasing colors, and large images. Using hand-drawn illustrations makes website stand out.

·         Cinema graphic wonders

Besides use of pure video or images, designers are now exploring something that is more engaging. This new concept is termed as Cinemagraphs. It is a new web designing trend that has taken website design and developmentindustry in NYC or elsewhere onto a new level.

Cinemagraphs is more interactive than storytelling. It is a new version of animated GIFs that provide a unique experience to users instead of just viewing video or images.

·         Background video

With fastening of broadband speed, background video usage on a webpage has become a trend. This has provided better user experience, as video are more effective in showing the company’s idea.

·         Think outside the box

Few years back, photo and block of text used to be confined in a box on web page. This trend has been changed now with speech bubbles or different formatting and shapes of boxes. Using this creative design has been successful in engaging customers.

·         Parallax effect

It is a great web design trend to enhance the user experience. In this effect, the moment when user starts scrolling down, the background moves slower than the foreground, creating a 3D effect.

What are the benefits of good navigation in websites?

Navigation is an important aspect to which developers look into while developing a website. This provides good user experience, as visitors can easily explore page, image, and information of a site.

This is the reason why website design and development company in NYC or any other city pays special attention to navigation factor.

Before understanding the benefits of it, let us first understand what is navigation?

It is a method that is used to create easy webpage in order to provide better user experience. Images, content, and layout are placed in an appropriate way on a website that helps enhance user experience. Developers make sure to keep this factor in mind while developing a website as their prime motive is that visitors should not find difficulty while searching for information on a website.

They should be able to find information quickly. Hence, visitors should not get confused while searching for a particular piece of information.

After gaining an idea about navigation, let us understand the importance of good navigation. Let us get started-

·         Foremost benefit of navigation is makes things easy for visitors when searching for information. User’s efforts are reduced, as they do not require clicking or scrolling while finding service or product on a website.

·         Bad navigation makes user quit the website and switch to some other website. This increase bounce rate and put a negative impact on the ranking of website on SERPs. Thus, good navigation allows visitors to find information quickly, so that they do not require moving to other site.

·         Bounce rate is decreased as good navigations keeps visitors engaged.

·         Good navigation improves search engine ranking

·         It increases traffic on website

·         Website is well organized that leaves a good impression on visitors.

·         Users can easily land on any page without much trouble.

·         Easy to navigate website work properly on all browsers

From the above provided information, you must have got an idea about the navigation and its importance. This is the reason why developers make sure to take into account good navigation factor while developing a website.

Keeping in mind the targeted audience and their needs, developers prepare a site according. However, a developer requires being an expert in developing a website. He should be well versed with latest developing trends and techniques so that quality websites can be developed.

Therefore, while developing a website, make sure you have hired an expert developer. While searching for an expert, count on factors like reliability, experience and reputation.

How selecting right color combinations can make great impression on your visitors?

Web designing is an important aspect to design any website. The process includes information along with user frame design. Web designing process goes on from the start until the time website is completed.

Apparently, web designing is basically a method that involves depiction, setting up and finishing of website content through numerous sources may be it can be WWW(world wide web) or through intranet.

Web design does not simply means to design a website but it carries certain motive like for the purpose of marketing and improving sales.

Other than this, two most important factors that affect the representation of any website are colors and layout. However, if we talk about colors, then we all know that what is its importance and how easily it can leave its affect. Therefore, whenever you imply colors on a website, it becomes very important to choose color combinations very carefully. Other than this, one needs to choose such colors that associate the website theme in some way.

Following are few points that will let you know how colors leave a good impression on website-

Readability-whenever a visitor is searching through a website, it becomes a great deal for them if the readability of text is appropriate on the computer screen, as this will help them to read in a better way. This can only be possible by using good color combinations used in fonts and background. This gives a good insite to the visitors and has a good experience in whatever they search.

Aesthetics appealing- the colors that are aesthetically appealing play an important role in many ways. The colors not only help to generating positive effect on the website, but also improve company’s brand and thus giving a positive feeling to the businesspersons to improve more. In addition, it also leaves a positive effect on the behavioral intention of the visitors.

Other benefits of using color combinations are as follows-

·         By using color combinations, the text on the website became easy to read and study

·         Also by using different combinations the content were easily accessible by the fonts used

·         The combinations look interesting to the eye

·         Moreover, the color combination gives a more pleasing look

·         Last but not the least, the color combinations give a professional look to the website

At last, if you want your website to look appealing and bring in more profit for the customers, then make sure you look for a reputed website design company in NewYork that can provide you such services for your website.

Top 4 aspects that your business’s website design must cover!

Getting a website for your business is the first step towards entering the world of wide range of audience, increased conversions and better relation with clients. In addition, it is an excellent method of marketing and announcing your presence in market. Website’s design is a reflection of your business. Visitors and potential clients judge your business on the basis of your site.

This is why it is essential to include following aspects in your website’s design –

User friendly design & easy navigation – It is necessary that your site’s design is user friendly. Whenever a user lands on your page, they expect to get desired information immediately. If they don’t get that information or face errors in getting it, they instantaneously quit that web page. User friendly design and good navigation ensures that visitors can easily navigate through web pages without any problems or errors.

Compliance with the W3C standards – It is another aspect that your website must have. It is essential to comply with the standards of World Wide Web Consortium (W3C). This compliance ensures the high quality in site along with improved user experience. It can also help your web pages in getting crawled and indexed.

Ability to engage visitors – A website must hold the ability to engage visitors. A user that spends more time on your web pages has the higher chances of becoming a potential customer. User engagement can be achieved with various aspects such as innovative design, easy navigation, user friendly interface and more. In addition, it also decreases the bounce rate, which is helpful for your SEO and online presence.

Reflection of brand’s Image – Your unique brand image is what makes your stand out in the industry crowd. This is why it is essential for your website to reflect your brand’s unique identity. Only a custom design can be optimized according to your business’s image. Site should be designed to achieve brand recognition in industry.

Now the question arises, how you are going to achieve all this? Answer is by hiring a professional IT company that offers extensive website designing services in New York or any other city. Designers of these firms can deliver custom solutions for clients effectively reflecting the brand image. They ensure that your site has the ability to engage visitors as well as compliance with W3C. They add all above mentioned aspects in your web pages effectively launching your business in online world with a bang.

Top 5 reasons why you should hire a web development firm

Why your competitor’s website is getting more hits and visitors than you? Why your business is not getting as much online exposure as you expected? It is because you don’t have a strategically designed and developed site. Since business owners are not an expert developer, they hire a firm that provides advanced web development services in NY or any other city.

But, why you need a professional web development firm? Following are the top 5 reasons to choose these IT companies –

1.      For desired results – A web development firm can deliver you desired results for your website. It includes professional appearance and comprehensive features that suits your business and industry. Since it is almost impossible for you to develop these results by yourself, hire professionals. They are knowledgeable regarding this field. In addition, they are experienced and stay updated when it comes to the latest trends in market. They use their knowledge and experience to deliver the best possible results.

2.      For more visitors – A properly designed and developed websites attracts everyone’s attention. It has the ability to engage visitors increasing the chances of them turning into customers. You must hire experts to get a professional looking site that represents all your business aspects and products.

3.      For more sales, ROI and profit – Hiring professionals can help you in gaining more sales, profit and ROI from business’s comprehensive website. An expertly developed site can get you more customers, sales and profit compare to a regularly developed site.

4.      Save time and money – Website is a marketing technique that works 24/7. But, many business owners waste their money on other marketing methods without getting desired results. Hiring professional web developers saves your money and time that otherwise would have been waster on marketing methods. Get an inclusive site and increase your online presence. In addition, it gives you the time to focus on your business instead of wasting time by worrying about site.

5.      For better online presence - Web developers can help you in increasing your online presence with expertly developed website. Many developers can also help you with search engine optimization (SEO).

Websites have becomes a bridge that can close the gap between your business and large online audience. You can turn this audience into customers by giving them a platform (website) for getting more information on your products. For developing a platform, hire professional and respected web development firm.