How slow loading of your website can affect your business?

In today’s time, websites play a crucial role in deciding the fate of a business. Right from the load time to other aspects of the website are proportional to the business’s growth.

The load time of a site directly impacts the bounce rate. The bounce rate is referred to as the rate at which visitors exit from the site.

The loading of a webpage needs to be dealt with utmost care. Few of the most crucial areas that can play a crucial role in controlling the load time of a site include –

·         Use of Images – Images are integral part of a website. It is important to use them in a strategic manner. The resolution size of an image does matters and heavy resolution can affect loading of a website. During process of optimization, size and quality of image can be made apt according to a website.

·         Using widgets – The overall appeal of a website can increase to a good extent by using widgets. The Web Development Solutions companies in NYC have ensured that widgets are used optimally. On the contrary, excessive use of widgets can result in slow down of a website page. The ‘not so required’ or unnecessary widgets can be deleted. The optimal usage of widgets needs to be done.

·         No to fancier layouts – The fancy websites always look attractive. The Flash can be helpful in providing a fancier website. However, Flash is heavy in size and it results in slow down of a website. The excessive usage of Flash can prove to be incompatible with many devices.

·         Making good use of PHP – The visitors are always welcome on a website. It is important to ensure that website is PHP enabled. It will help in ensuring that images are stored and surfing becomes an easy task. It might result in repeat visits by internet users.

Web designing mistakes to avoid to create a professional looking website

Professionally designed website definitely leaves a good impression on targeted audience. While designing, a designer requires considering many aspects. At times of designing, mistakes are prone to occur.

Following are few common mistakes of website designing services in New York or elsewhere-

Unreadable font- Websites with unreadable fonts end up making a website look unprofessional. This loses trust of customer, which eventually affect the sales of a brand. Hence, readable fonts should be preferred over fancy ones.

Misuse of colors- Websites with wrong color combination also hampers site traffic and sales. Light colors used against light background make visibility of content difficult.  Thus, right color combinations and dark colors against light background must be used.

Poor navigation-This is prime reason behind decrease of conversion rates. User never likes to wait on a website, if it does not provide user-friendly navigation. Poor navigation will make user leave the website and move to competitor’s site. Hence, ensuring all the webpages of the website are easily navigable is must factor to be seen by designer.

Unorganized content-Content presentation plays a key role in attracting viewers’ attention. Internet users do not have much time to read the whole content. Content placed on website in scattered form drive away the traffic. Thus, content needs to be placed in form of bullet points, keywords, headings, and sub heading.

Screen resolution- Often websites offer horizontal scrolling instead of vertical scrolling. But looking into the increasing use of smart phones, it has become vital for designers to optimize website according to different screen sizes for better user experience.

Missing contact information- Placing content information on website is necessary, so that users can easily contact the providers. Website without contact information loses potential clients. There, proper call to actions must be mentioned on home page that makes easy for visitors to find your business.

Heavy images- Images were popular method of attracting customers. However, it provided website attractive look but it also increased website loading time speed. Moreover, heavy images were not fit for all screen sizes. Designers must use optimal image size.

The aforementioned are few common web-designing mistakes that are must to be avoided by designer. So, if you want to leave a positive impact on visitors make sure your designer have not committed these mistakes.